I’m gonna lead with the good news! I’ve dropped the price of candles to $22.00 effective immediately. For my wholesale partners, those prices have been lowered as well. Let me explain.

This weekend I went to Walmart and left with just 4 bags. I purchased every-day items like shampoo, dog treats and bread. Nothing fancy, just basic needs like Maxwell House coffee. Anyone that knows me knows I hate to-go coffee. I always brew my own “coffee-flavored-coffee” and drink it with half & half and a little sugar. Yes, I know…I’m 90 years old! That can was $7.99 then it jumped to $9.99. I shit you not…at Walmart, I just paid $19.99 for a f’n can of Maxwell House ground coffee. My total for 4 bags was $400.00. I stood there staring at the screen like the cashier had accidentally scanned a television. So, I guess this is what life costs now.

Recently I had to raise our candle price to $24. Did I want to do that? Absolutely not.

Nobody wakes up excited to charge customers more money (unless you're a corporate overlord!). Especially when your customers are the same people standing in Walmart wondering why their groceries suddenly cost the same as a car payment.

But literally everything has gone up. I feel like  a lot of big corporate suppliers are using tariffs as a blanket excuse to raise prices across the board. Even on things that have absolutely nothing to do with imports from high tariff countries. It’s pure greed.

So small businesses like mine end up absorbing wave after wave of cost increases until we hit the point where we either adjust our prices or we close. One of my longtime friends recently announced she’s closing her business and it breaks my heart. I watched her pour her heart into her business and thrive for so long. And I don’t want to be that story. I’m not saying any of this for sympathy or to manipulate sales. That’s gross.

I just want people to understand what’s happening behind the scenes for small businesses right now. We’re not just fighting the economy. We’re fighting rising supplier costs, corporate greed, shipping increases, gas prices, global chaos, and a market that’s getting flooded with cheap knockoffs.

This is the part that really pisses me off!  There are print-on-demand companies out there cranking out candles by the thousands for anyone with a laptop and an Etsy account.

People literally take my label ideas, copy the joke, upload it to a print-on-demand platform, and suddenly they’re selling candles for $14 or $15 with almost zero overhead.

I’ll give them credit. It’s a brilliant business model, but they are garbage candles.

They’re cheap, mass-produced garbage with mass-produced labels and stolen content.

I’ve ordered them out of curiosity and can’t imagine the re-order rate is high.

You might get a quick laugh from the label, but the money you spend on those products aren't supporting a real brand, a real mission, or real people.

It’s not supporting a company that employs women in Snohomish. It’s not supporting healthcare for employees or the causes we donate to.

Now more than ever, the choices we make about where we spend money actually matter. When you buy from a real brand, you’re not just buying a product. You’re helping someone keep their lights on and helping pay employees fairly.

Instead of raising prices and hoping people understand, I’ve decided to try something different. I moved out of my giant warehouse and back to my little production studio in downtown Snohomish. This is saving me thousands of dollars a month in overhead. It allowed me to give out well-deserved raises to my employees and still provide a healthcare plan they could afford to use.

I am taking that cost-savings and putting it where it belongs. To my employees that built this business with me and to my customers that deserve a luxury candle at an affordable price. At the end of the day I’d rather sell a lot of real candles than watch cheap knockoffs win.

I’m also lowering wholesale pricing, effective immediately.

If you are one of our boutique partners, check your buying platform, the new pricing is live now.

While the economy is a trainwreck and our country is at war that really isn’t a war, I’m over here creating new spring scents! I’ve only done one pour each, so about 500 of each scent. I’m not sure if I will repour them over the summer, so PLEASE let me know which ones to keep and which ones are a pass.

If you need a little sensory vacation from the news cycle, these will do the trick.

Tomato & Basil 
This one smells exactly like walking through a summer garden and brushing your hand across tomato vines in the sun. Fresh tomato leaf, bright basil, and that unmistakable green garden magic. It’s clean, herbal, and wildly addictive.

Tobacco Flower
Warm, smooth, and a little mysterious. Tobacco flower has that rich, cozy depth without being heavy. It’s the kind of scent that makes a room feel like a velvet couch and a really good conversation.

Verbena & Sandalwood
Bright citrus verbena up front with a spark of peppercorn that keeps it interesting. Then it settles into smooth sandalwood that grounds the whole thing. Fresh, spicy, and quietly sophisticated.

Water Lotus & Bergamot
This one is pure spa energy. Bright bergamot and delicate water lotus float on top while cedar anchors the whole scent so it feels calm, clean, and a little bit sexy.

Before I go I have to share a really funny conversation the team and I had. They suggested I start an OnlyFans to subsidize the candle business. I told them Hell yeah…buuut we’re calling it OnlyGrams, and it’s just pictures of soy wax, shipping boxes, and me crying over invoices.

Thank you for reading till the end and stay strong out there…even if Maxwell House is now apparently a fucking luxury beverage.

Stay malicious,
Lacie

Candle of the week is a new release celebrating all the unpaid labor we as women do.

Burn this and listen to Paris Paloma’s Labour: https://www.youtube.com/watch?v=jvU4xWsN7-A

Just $18.00 This Week Only (Pricing expires March 20, 2026)